Servana*
*In service of people. Everything under Servana — the ventures we build and the services we provide — exists to serve the people who use it. They're the heroes; we're behind them.
Our purpose
We are Servana. We exist in service of people. Service isn't a department — it's the whole company.
Everything under Servana — the ventures we build and the services we provide — exists because people face real problems and deserve better. The people we help are the heroes; what we make and do is simply how we serve them. So we start with the person, not the product.
Not industries. People.
Every product starts with someone facing a problem they shouldn’t have to face alone.

Students
Feedback that arrives while it still matters.

Educators
Marking shouldn’t be the reason teachers stay late.

Security teams
Clarity, when every alert claims to be urgent.

Compliance professionals
Frameworks, translated into plain English.

Growing businesses
Serious tools without the enterprise price tag.
And more
founders
And more: founders, researchers, small teams, creators, pharmacists, coaches, you.The ventures we're building.
Roo
Less time marking. More time for you.
- Rubric-aware feedback drafts you can trust
- Adjustable tone, so feedback still sounds like you
- Feedback that reaches students while it matters
Cabbin
Compliance, automated. Trust, built in.
- AI-native — automate compliance work end to end
- Monitor risk continuously, in one place
- Audit-ready evidence, so trust is easy to prove
From ideas to defining experiences.
Observe
We pay attention to real-world challenges.
Understand
We learn how people actually work — and where they struggle.
Design
We shape thoughtful solutions around real needs.
Build
We build with intention, not haste.
Learn
We gather feedback, share it openly, and improve.
Serve
The result improves someone’s life. That’s the point.
Live from the garage
Building in the open.
Transparency builds trust. This is what we’re doing, learning, and getting wrong — updated as we go.
Why we exist
We believe people deserve to be served well.
That's why we dedicate ourselves to understanding problems, building thoughtful ventures, and serving the people who rely on them.
Follow the journey